20A – Growing Your Social Capital

Domain Expert: 

 *Who they are? What background they have?

Alan West is a CEO of a company that has created a software that controls energy consumptions in buildings. The company has been developing a lot lately, and now they have big customers such as chipotle, universities around the US, and many other important locations.

*How this person is a domain expert?

As stated above, he is the CEO of an important company that is constantly under development.

*How I found and contacted the person?

He is a business partner and a friend of my uncle. I contacted him through cell phone since I know him for a long time.

*Nature of exchange. What they did for me? What is the return expectation?

Alan gave me all the important information on how to start a business.

*How will including them enhance my ability to exploit an opportunity?

Since he is an important businessman that develops applications and software that are key to an important corporation he could be key to exploit my opportunity.

Market Expert:

 *Who they are? What background they have?

Coniee Au. She is the market developer in Alan's company.

**How this person is a market expert?

She is in charge of all the marketing procedures in terms of the company. Also analyzes the business competitor constantly.

*How I found and contacted the person?

I tried to contact her through the phone but she wasn't available, but I was able to contact her through her email.

*Nature of exchange. What they did for me? What is the return expectation?

Coniee gave me many advises on how to get an application out in the market, and also some tips on how to deal with competitors.

*How will including them enhance my ability to exploit an opportunity?

Coniee said that I can call her anywhere next week and that she will share her knowledge in the marketing area.

Industry Supplier:

 *Who they are? What background they have?

Charles Ortiz. He is in charge of getting sales pipelines and getting customers to the table.

***How this person is an industry supplier?

Because he often moves in the industry supplying the company's features.

*How I found and contacted the person?

Through the phone.

*Nature of exchange. What they did for me? What is the return expectation?

He gave me advice on how to study the competitors and also the potential new customers before selling the pipeline idea.

*How will including them enhance my ability to exploit an opportunity?

He was willing to teach me how to create a sales pipeline and how to present it to big firms. 

Reflect: 

I enjoyed this exercise a lot because I learned how important is who you know these days. Every entrepreneur needs their network to grow. Knowing people as much as possible will be my goal from now on, so I can expand my network even more for future business. After doing this exercise, i also acquired knowledge in the business scene thank to the people i talked with. 


















      Comments

      1. mellyJuly 16, 2018 at 1:55 PM

        It’s great that you recognized the personal connections you have and their value when it comes to developing your business. You were also very thorough so I knew who contributed what to your business idea.

        ReplyDelete
      2. UnknownJuly 16, 2018 at 4:18 PM

        Networking is often times done without the persons knowing it, in this case you were able to network with prominent people without actively pursuing them. The diversity you have throughout your market shows how different skills are necessary to make your market successful.

        ReplyDelete
      3. UnknownJuly 16, 2018 at 6:33 PM

        Great team selection, a CEO will bring the business experience into the table, by developing a portfolio and interrelations of the company with the people outside the business. A market developer which will bring new ideas to the field, by studying the market. And the supplier which gets more people into the field, by selling, networking, and innovating. Great selection.

        ReplyDelete
      4. UnknownJuly 16, 2018 at 6:34 PM

        Sebastian,

        Way to put who you know to good use. Not only did you extract important information from your source but I can also see a potential internship yield from this relationship. A price cannot be put on the value of the information these business experts can provide you. So when you are around them at family get together, become a sponge and absorb all the business wisdom you can.

        ReplyDelete

      Post a Comment

      Popular posts from this blog

      21A – Reading Reflection No. 2

      Inbound Marketing by Brian Halligan *What was the general theme or argument of the book? The general theme was that marketing is not always about making people see at your business name. The theme was that outbound marketing is considered past. The new way to apply marketing is inbound because that is the best way to move forward. Finding essential information about a product, increases the chances to buy the product. * How did the book, in your opinion, connect with and enhance what you are learning in ENT 3003? The book definitely was very informative on how to conduct marketing in a business. I have learned that inbound marketing is better, and also that i have to stay away from outbound marketing. It definitely changed my idea on what i think of marketing and gave me a lot of knowledge in my entrepreneurial learning experience. * If you had to design an exercise for this class, based on the book you read, what would the exercise involve? The exer...
      Read more

      25A – What’s Next?

      Existing Market: 1) I have a lot of ideas and strategies on how to get my application to succeed. First of all, i would need to contact big companies that would like to be part of the app as a marketing feature. For that part, i will have to use my network resource. After getting big companies or big brands in the app, the rest will be marketing the application itself. People would love an application that has many services and needs in just one app. 2) * Matteo, he is 20 years old from the University of Florida. I interviewed Mateo and told him about my business idea and all the goals I have for the business as a whole. He agreed that the next step would be contacting potential brands to join the app idea as a feature. * Jessica, she is 21 years old and she is also a student at the University of Florida. After a good conversation about my business idea with her, she said that the next step would be to start a marketing plan for the app on campus. * Hjalmar, he is 21 years ...
      Read more