21A – Reading Reflection No. 2
Inbound Marketing by Brian Halligan *What was the general theme or argument of the book? The general theme was that marketing is not always about making people see at your business name. The theme was that outbound marketing is considered past. The new way to apply marketing is inbound because that is the best way to move forward. Finding essential information about a product, increases the chances to buy the product. * How did the book, in your opinion, connect with and enhance what you are learning in ENT 3003? The book definitely was very informative on how to conduct marketing in a business. I have learned that inbound marketing is better, and also that i have to stay away from outbound marketing. It definitely changed my idea on what i think of marketing and gave me a lot of knowledge in my entrepreneurial learning experience. * If you had to design an exercise for this class, based on the book you read, what would the exercise involve? The exer...
Comments
Post a Comment